Mission
Develop a social marketing brand identity for use in a program delivering HIV prevention messages to youth in Vietnam
Challenge
Create a brand attractive and relevant to young men in vocational schools and street youth in urban cities
Strategy
Create an approachable, aspiring brand that evokes the key brand benefit: young mean achieving their dreams
Result
Developed logotype, brand-line slogan, brand graphic, typography and style guidelines
Mission
Plan, publicize and execute an event for ESPN Star Sports in Hanoi, Vietnam, co-sponsored by Nokia and Tiger Beer
Challenge
Invite 500 to 1000 urban Vietnamese to a brand activation event on a very popular footbal match day
Strategy
Develop an enticing publicity campaign and create buzz to drive foot-fall traffic to the event
Result
Publicity campaign, event concept and execution resulted in a turnout of over 4000 attendees, the best ever in the South East Asia region for ESPN Star Sports
Mission
Develop a brand for a Danish clothing manufacturer operating in Vietnam
Challenge
Create a brand attractive and understandable to an multi-national client base which is also relevant and meaningful to local Vietnamese business partners
Strategy
Create an approachable, classic brand that evokes the owner's location and key brand benefit: partnership
Result
Developed logotype, stationery system, exterior signage, web template, and email signature standard
Mission
Brand Identity Development for a wine, tapas and events restaurant concept, with a vision for licensing in South East Asia
Challenge
Develop and introduce a new restaurant concept brand that will appeal to a highly diverse, international audience
Strategy
Create a new brand name that is easy to pronounce in many languages, create an appealing but simple brand identity system, create an integrated, branded restaurant interior
Result
Strong consumer response and initial foot-fall traffic to the business
Mission
Public Relations Campaign for launch of Vietnam's online real estate portal, www.metvuong.com
Challenge
Attract media attention to real estate topic in a crowded market
Strategy
Develop a public relations program including media release and media briefing
Result
Media briefing attended by 100% of invited journalists; TV broadcast; web, print coverage
Mission
Launch a new milk product in a crowded market
Challenge
Vietnam's powdered milk segment is extremely competitive
Strategy
In concert with GREY's above the line campaign, develop a public relations program including advertorials, consumer testimonials, and key opinion leader engagement events to reinforce key brand benefits
Result
Campaign clearly positioned Arla as the most premium in the category
Mission
Pre-launch an international hotel brand in Vietnam
Challenge
Drive pre-sales of rooms and facilities, introduce a new brand in Vietnam
Strategy
Develop campaign to play up site-specific features and strongly position the hotel
Result
From day one, sales call-center volume up