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April 24, 2007

Activation and PR for Asia Injury Prevention Foundation

Implemented activation marketing plan and PR program for Asia Injury Prevention Foundation's (AIPF) participation in the 1st UN Global Road Safety Week.

As a part of this campaign, we leveraged an alliance with Hanoi's most popular shopping mall to promote AIPF's "Wear a Helmet - No Excuses" year-long helmet wearing campaign. Deliverables included banners, t-shirts, and flyers with the key message developed with Grey Global Group / Vietnam: "I love my family, I wear a helmet".

Spokesmodel Miss Vietnam 2006 appears on print collateral to deliver the message and to provide celebrity endorsement. A motorbike drawing contest was designed to drive traffic to the communications delivered in the mall center atrium. "Sandwich board" wearing promoter people passed out flyers, registered contest entrants and delivered key messages. We also placed banners near major primary schools where parents wait on motorbikes to pick up children after school.

We issued a press release to mass-media sources in Vietnam to deliver the important message that fatalities and injuries caused by motorbike incidents impact families, friends and society. The media was invited to visit the mall to report the activities and communications tools. The tool drawing the most attention was a painted, key message bearing "speed-bump" in the mall and in parking lot egresses.

April 04, 2007

Leonito is Hiring

Leonito is always looking for qualified professionals and internship candidates with experience in Public Relations, Brand Identity Development, Design, Marketing, Events or Office Management. Our office is located in beautiful Hanoi, Vietnam. We are part of the global communications conglomerate GREY group Vietnam, a WPP company.

Please send your CV and introductory letter to hr@leonito.com.

NOW HIRING!
Production designer (Adobe Illustrator, implement brand standards into printable mechanical files for all kinds of applications from vehicles to print materials, to billboards)
Public Relations / Client Services Executive (see description click below to extend this page)
Database developer (php, mySQL, html, css, cgi, perl, etc)
Account and Client Services Internships (similar to description, click below to extend this page)

Read the extended entry for more information and specific openings.

Immediate need for Production Designer:
Seeking qualified candidates who can turn our beautiful conceptual designs into mechanical design files which can be effectively printed or applied to any brand touch point, from billboards to banners, livery to labels.

Immediate need for Account Manager
Seeking qualified candidates who can 'wow' our clients with excellent client service. Must be organized, detail oriented and experienced managing long-term, complicated projects.

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Leonito PR/Client Services Executive
The PR/Client Services Executive’s workload will be divided between three key areas of the company: project coordination, new business and internal coordination.
The core function of the PR/Client Services Executive’s job will be to assist the Director with client liaison, and to take a prominent role in organizing client projects. Initially these projects will always be run by the PR/Client Services Director with assistance from the Executive. As a coordinator position, the PR/Client Services Executive, with the PR/Client Services Director, is responsible for the quality and precision of the end result. This means taking every step to ensure the quality of the company’s service and that the client is satisfied.

The PR/Client Services Executive will frequently attend new business meetings with PR/Client Services Director. Particularly with clients who speak only in Vietnamese, the PR/Client Services Executive may be called upon to present concepts and proposals. The role will also involve a responsibility for attracting and approaching potential new clients. Together with the PR/Client Services Director, the PR/Client Services Executive will be responsible for expanding the Company service offering for Brand Communications services, particularly PR .

The PR/Client Services Executive’s position will be a critical influence in helping to create and coordinate an effective and disciplined PR/Client Services team. The PR/Client Services Executive will Support the Director to maintain a strict flow of information and guidance in the teams working practice. In the absence of the PR/Client Services Director, the PR/Client Services Executive will be the key contact for all clients in the office and will be responsible for department’s activities.

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Our clients are frequently seeking Brand Managers, to oversee the Vietnam marketing of famous, international consumer brands.

At least 5 - 6 years experience in marketing and brand management with exposure to all elements in the marketing mix. Proven experience in applying high-level analysis to accurately assess and execute business situations. Previous exposure to mass communication preferred.