Marie Stopes International Vietnam 'tinh chi em'
Mission
Increase usage of Commune Health Stations by women, their partners and families by creating a branded franchise health centre
Challenge
Research found that women travel to regional hospitals and private clinics in search of improved facilities and care
Commune Health Stations were greatly lacking in atmosphere, service and overall perception of quality
Strategy
In partnership with Grey group we developed a new name and graphic identity, and a marketing and public relations program for 'tinh chi em', Vietnam's first government social franchise project, led by Marie Stopes International Vietnam
Result
The project, funded by The Atlantic Philanthropies resulted in the creation of 'tinh chi em' which means 'sisterhood'
'tinh chi em' is the new mark promising quality reproductive healthcare services for women, their partners and families