Mission
Pre-launch an international hotel brand in Vietnam

Challenge
Drive pre-sales of rooms and facilities, introduce a new brand in Vietnam

Strategy
Develop campaign to play up site-specific features and strongly position the hotel

Result
From day one, sales call-center volume up

See InterContinental Hanoi Westlake

Posted by Aaron at 07:24 PM | Permalink | Comments (0)

Mission
Publicity for grand re-opening of Vietnam's premier fine foods shop

Challenge
introduce a new comestible and lifestyle retail concept

Strategy
In concert with GREY and IdeaPartners launch event, pitch key brand benefits and key messages to lifestyle media

Result
Program raised profile of store, drove initial foot-fall traffic, and created buzz amongst influencer audiences

Posted by Aaron at 12:24 AM | Permalink | Comments (0)

Mission
Nationwide program to raise awareness of Baileys® product features and enjoyment occasions

Challenge
Activate sales in a controlled market

Strategy
In concert with GREY's above the line campaign, develop an advertorial campaign to introduce Baileys® "Ladies in the City" lifestyle; complete editorial and public relations campaign

Result
Total campaign result 50% increase in sales in first campaign report

Visit Baileys® Vietnamese site on the web

Posted by Aaron at 11:09 AM | Permalink | Comments (0)