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Annam


Mission
Publicity for grand re-opening of Vietnam's premier fine foods shop

Challenge
introduce a new comestible and lifestyle retail concept

Strategy
In concert with GREY and IdeaPartners launch event, pitch key brand benefits and key messages to lifestyle media

Result
Program raised profile of store, drove initial foot-fall traffic, and created buzz amongst influencer audiences

Posted by Aaron on October 29, 2007 12:24 AM |

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