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InterContinental

IHGVN1007b.jpg

Mission
Pre-launch an international hotel brand in Vietnam

Challenge
Drive pre-sales of rooms and facilities, introduce a new brand in Vietnam

Strategy
Develop campaign to play up site-specific features and strongly position the hotel

Result
From day one, sales call-center volume up

See InterContinental Hanoi Westlake

Posted by Aaron on October 29, 2007 07:24 PM |

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