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Met Vuong


Mission
Public Relations Campaign for launch of Vietnam's online real estate portal, www.metvuong.com

Challenge
Attract media attention to real estate topic in a crowded market

Strategy
Develop a public relations program including media release and media briefing

Result
Media briefing attended by 100% of invited journalists; TV broadcast; web, print coverage

Posted by Aaron on December 4, 2007 12:03 PM |

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