Mission
Develop a social marketing brand identity for use in a program delivering HIV prevention messages to youth in Vietnam

Challenge
Create a brand attractive and relevant to young men in vocational schools and street youth in urban cities

Strategy
Create an approachable, aspiring brand that evokes the key brand benefit: young mean achieving their dreams

Result
Developed logotype, brand-line slogan, brand graphic, typography and style guidelines

Posted by Aaron at 08:43 PM | Permalink | Comments (0)

Mission
Plan, publicize and execute an event for ESPN Star Sports in Hanoi, Vietnam, co-sponsored by Nokia and Tiger Beer

Challenge
Invite 500 to 1000 urban Vietnamese to a brand activation event on a very popular footbal match day

Strategy
Develop an enticing publicity campaign and create buzz to drive foot-fall traffic to the event

Result
Publicity campaign, event concept and execution resulted in a turnout of over 4000 attendees, the best ever in the South East Asia region for ESPN Star Sports

Posted by Aaron at 06:58 PM | Permalink | Comments (0)

Mission
Develop a brand for a Danish clothing manufacturer operating in Vietnam

Challenge
Create a brand attractive and understandable to an multi-national client base which is also relevant and meaningful to local Vietnamese business partners

Strategy
Create an approachable, classic brand that evokes the owner's location and key brand benefit: partnership

Result
Developed logotype, stationery system, exterior signage, web template, and email signature standard

Posted by Aaron at 06:16 PM | Permalink | Comments (0)