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ESPN Star Sports Grandstand


Mission
Plan, publicize and execute an event for ESPN Star Sports in Hanoi, Vietnam, co-sponsored by Nokia and Tiger Beer

Challenge
Invite 500 to 1000 urban Vietnamese to a brand activation event on a very popular footbal match day

Strategy
Develop an enticing publicity campaign and create buzz to drive foot-fall traffic to the event

Result
Publicity campaign, event concept and execution resulted in a turnout of over 4000 attendees, the best ever in the South East Asia region for ESPN Star Sports

Posted by Aaron on June 23, 2008 06:58 PM |

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