Care International
Mission
The European Commission would like people to know that EC tax revenues are spent in Southeast Asia on humanitarian aid initiatives such as those for disaster preparedness.
Challenge
Europeans travel to Southeast Asia by the planeload. Invariably, they flip through in-flight magazines but they may well ignore anything that looks too much like an advertisement.
Strategy
Our strategic approach was to first develop a target media list maximizing the project media budget. Then we selected an eye-catching photo and recommended quick, to-the-point copy in a high-contrast layout.
Result
Leonito developed and produced the attractive advertorial campaign, on behalf of Care, for DIPECHO and the resulting design brought in numerous positive comments from readers and stakeholders.