Who

Former Ogilvy Public Relations consultant, Le Phan Vu, and former Landor Associates professional, Aaron Everhart, identified the need for a strategic, insight-driven creative communications agency in Vietnam. The name, Leonito, is a modification of leoncito, Spanish for "small lion". It symbolizes the potential of our client's brands growing quickly to positions of leadership.

What

We are a professional services firm offering a practice with International standards. In addition to our own clients, we serve GREY group’s global clients with account service, research, branding, activations, events and public relations.

Why

A growing Vietnam capital city needed a professional communications services agency, particularly in the area of social marketing, to help non-governmental organizations (NGOs) develop effective, integrated behavior change communications (iBCC) campaigns for social causes aiding public health and economic development. We have since created over 35 government, NGO, and commercial marketing programs.

When

2006

• Consulting projects for Navigos Group, Van Tri Golf, Ipa-Nima
• Identify market gap, create business plan, develop our brand

• Leonito Joint Stock Company is formed
• Partner with GREY group, begin operating GREY Hanoi

• Celebrate first year
• Major projects: Diageo, AIPF, World Bank, BAT, MSIVN, Care

• Celebrate second year
• Major projects: WHO, Toto, World Bank, Paz y Desarrollo