Former Ogilvy Public Relations consultant, Le Phan Vu, and former Landor Associates professional, Aaron Everhart, identified the need for a strategic, insight-driven creative communications agency in Vietnam. The name, Leonito, is a modification of leoncito, Spanish for "small lion". It symbolizes the potential of our client's brands growing quickly to positions of leadership.
We are a professional services firm offering a practice with International standards. In addition to our own clients, we serve GREY group’s global clients with account service, research, branding, activations, events and public relations.
A growing Vietnam capital city needed a professional communications services agency, particularly in the area of social marketing, to help non-governmental organizations (NGOs) develop effective, integrated behavior change communications (iBCC) campaigns for social causes aiding public health and economic development. We have since created over 35 government, NGO, and commercial marketing programs.
Consulting projects for Navigos Group, Van Tri Golf, Ipa-Nima
Identify market gap, create business plan, develop our brand
Leonito Joint Stock Company is formed
Partner with GREY group, begin operating GREY Hanoi
Celebrate first year
Major projects: Diageo, AIPF, World Bank, BAT, MSIVN, Care
Celebrate second year
Major projects: WHO, Toto, World Bank, Paz y Desarrollo