New York Times
BUSINESS / MEDIA & ADVERTISING | August 6, 2007
Advertising: It's an Ad, Ad, Ad, Ad World
By LOUISE STORY
Hoping to deliver personalized messages to consumers, advertisers pursue ambitious global digital ad strategies.
MONDAY, Aug. 6 (HealthDay News) -- Most 3- and 5-year-olds who taste-tested a variety of foods said they preferred the ones in the McDonald's wrapper -- even though the foods were exactly the same, a new study finds.
Brand name: most important thing to Vietnamese customers
VietNamNet Bridge Article – The latest survey conducted by the Club of Vietnam-made High-quality Products showed that brand name plays the decisive role in customers’ decisions to purchase goods.